Law360 Profiles New Akin Brand
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Law360, in its article “Meet Akin: Akin Gump Rebrands And Unveils New Website,” has profiled the firm’s recent brand refresh and new website.
On the firm’s updated visual identity, Law360 highlights the new website landing page, which features the shortened “Akin” brand name and a large "A" with high-rise buildings in the background as well as the text "Future-focused and dedicated to excellence, Akin is an elite law firm that helps clients anticipate what is next and navigate a path to success," which greets visitors to the site.
"Our firm is positioned incredibly well for where our clients are headed and the specific strengths, experience and capabilities they need from a law firm," Law360 quoted Akin chairperson Kim Koopersmith as saying. "What I think we do really well is anticipate where the market is going and help clients navigate a path to success."
Speaking on Akin’s brand refresh, chief marketing and business development officer Shade Vaughn told Law360 that the changes reflect “our focus on the future, our dedication to excellence and our collaborative and service-oriented culture.”
The article also referenced recent firm trends and news such as its recent lateral growth, expansion of its parental leave benefits, and the opening of Akin’s 19th office, located in Boston.
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