International Trade > AG Trade Law > The New “Swissness” Legislation
07 Dec '16

Swiss goods and services are valued by consumers who are ready to pay a premium for goods that are Swiss made. The current rules regulating the Swiss brand are often ignored by the market and enforcement is difficult and rare. The new Swissness legislation will strengthen the conditions under which goods and services may be labeled with “Made in Switzerland” and bear the Swiss cross. This legislation will come into force on 1 January 2017.

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