MacDougall and Mullin Pen Article On Online Reputation Recovery for Law360

Law360 has published the article, “Fighting Back Against Anonymous Online Attacks,” written by Akin Gump litigation partner Mark MacDougall and counsel Connor Mullin regarding a case in which a Colorado law firm took legal action to identify the anonymous author of a defamatory and spurious online review of its work and to have the review removed.

The authors note that, through legal action, the firm was able to get Google to identify the disgruntled “client”—a 20-year-old man living in England who had no relationship with the firm and had previously advertised on Twitter that he would write online “feedback” or “testimonial” in exchange for money—and eventually remove the review. The firm was then able to sue the man in London’s High Court of Justice for defamation and was awarded £100,000 in damages and costs, “reportedly the largest amount ever awarded by a U.K. court in connection with a fake online review,” according to MacDougall and Mullin.

They conclude by noting that the case showcases the “power of strategic litigation to identify an anonymous threat...With the facts in hand, the firm was able to go on offense against an anonymous threat typed on a computer halfway around the world by a troll who thought the Internet allowed him to hide.”

To read the full article, click here