William Rosoff Quoted in China Daily on Chinese Court Decision in Playboy Trademark Case

William Rosoff, partner in charge of Akin Gump’s Beijing office, has been quoted in the China Daily article “Playboy Judgment Sends Market an ‘Important Message’” regarding a decision by judicial authorities in China pertaining to the illegal use in China of a trademark belonging to Playboy Enterprises International.

The article reports that a Chinese court ruled that the repeated infringement by a Shanghai company of Playboy’s trademark was done with evident deliberate intent. The company was ordered to cease and desist immediately from any further infringement of the Playboy ICON brand.

Speaking at a news conference in Beijing, Rosoff, part of the team representing Playboy in the matter, said, “This is a very important case. We believe it would send an important message to others in the market who try to steal Playboy’s brand that they risk serious sanctions.”

Rosoff added, “It is also comforting for anyone with a global brand to know that the Chinese legal system will protect the rights of IP holders.”