Arizona Senate Bill 1359 Signed Into Law by Governor

Summary
On May 29, 2024, Senate Bill 1359 was signed into law by Governor Katie Hobbs. The bill establishes that any “synthetic media” made about a political candidate requires a clear disclosure that the media was AI generated. A failure to do so would allow the candidate whose image was used, to seek relief from the creator of the deepfake. The bill however excludes instances where such AI generated media is used in a newspaper, broadcast, or other media channels that either indicate that there are questions of authenticity or has made a good faith effort to determine that the synthetic media is not deceptive or fraudulent.