FTC Affirms Protections Against AI-Enabled Scam Calls
Summary
On March 7, 2024, the Federal Trade Commission (FTC) announced a proposed rule that would provide the agency with new tools to combat AI-enabled scam calls. The notice of proposed rulemaking proposes amending the Telemarketing Sales Rule (TSR), which currently applies to virtually all telemarketing activities in the United States and to U.S. consumers from abroad, to extend its coverage to inbound telemarketing calls (i.e., calls made by consumers to telemarketers) involving technical support services.
This rule is intended to help prevent deception and consumer harm by tech support scams in which consumers call scammers posing as tech support operations in response to advertising.
Impacted Sectors
Additional Information
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