Patent Claims that Computerize a Basic Marketing Concept are not Patent Eligible

Sep 23, 2014

Reading Time : 1 min

Judge Donato characterized the claims as “a very simple abstract marketing idea” in which (1) a group of people is contacted, (2) a subset of the group is selected, and (3) an action is performed with the subset, such as sending another communication. This idea is nothing more than one of the most basic marketing principles: “identify potential or current customers and engage with them to improve their customer experience.” So the court found that the claims cover a patent­ineligible concept.

Like many of the other patents that have fallen in the wake of Alice Corp., the two patents at­issue merely wrapped an abstract idea – in this instance a marketing idea – in generic computer and Internet technology. Indeed, plaintiff’s counsel admitted during oral argument that the claimed marketing concept could be implemented on a generic computer system. Thus, the computer­related limitations did not transform the abstract marketing idea into a patent­eligible application. Thus, the court held that the patents are patent ineligible under Section 101.

Open Text S.A. v. Alfresco Software Ltd, No. 13­cv­4843, Dkt. No. 204 (N.D. Cal. Sep. 19, 2014)

Share This Insight

Categories

Previous Entries

IP Newsflash

June 5, 2026

The Supreme Court unanimously held that for a complaint of induced infringement, a patent owner must allege that the accused infringer took affirmative, not passive, steps to encourage direct infringement. Thus, where a generic drug has a skinny label, to induce infringement of the carved-out patented use of the drug, the generic company must have taken steps that were designed to cause others to perform the patented use, not just steps that could cause such conduct.

...

Read More

IP Newsflash

May 07, 2026

The Northern District of Illinois granted a summary judgment motion of no invalidity based on indefiniteness because the qualitative terms like “sufficiently slow” and “desired period of time” were definite when viewed in light of the surrounding claim language and specification.

...

Read More

IP Newsflash

April 9, 2026

In the April 1, 2026 edition of the Official Gazette, the U.S. Patent and Trademark Office announced a new procedural framework that permits patent owners to submit a limited, early response to a request for ex parte reexamination.

...

Read More

IP Newsflash

March 12, 2026

The Northern District of Illinois recently dismissed a complaint without prejudice for failing to plausibly allege patent infringement. The court found that the allegations of direct infringement were insufficiently pled where the images of the accused product included in the complaint did not appear to show a particular necessary element of the claims.

...

Read More

© 2026 Akin Gump Strauss Hauer & Feld LLP. All rights reserved. Attorney advertising. This document is distributed for informational use only; it does not constitute legal advice and should not be used as such. Prior results do not guarantee a similar outcome. Akin is the practicing name of Akin Gump LLP, a New York limited liability partnership authorized and regulated by the Solicitors Regulation Authority under number 267321. A list of the partners is available for inspection at Eighth Floor, Ten Bishops Square, London E1 6EG. For more information about Akin Gump LLP, Akin Gump Strauss Hauer & Feld LLP and other associated entities under which the Akin Gump network operates worldwide, please see our Legal Notices page.