Heide Bajnrauh has extensive experience working on regulatory and congressional issues involving health policy in the public and private sectors. She advises clients on regulatory reform and reimbursement strategies involving coding, coverage and payment for medical device, pharmaceutical and biotechnology companies, providers, and national health care associations.

Practice & Background

Ms. Bajnrauh advocates in Congress and the Administration, including the Centers for Medicare and Medicaid Services (CMS), and provides strategic advice to clients to meet their business objectives and impact public policy.

Ms. Bajnrauh developed extensive knowledge of health care policies and reimbursement while serving as the director of Reimbursement Services for Aequitas, a health economics firm in San Diego, California. At Aequitas, she specialized in creating reimbursement strategies, including preparing coding applications for both CPT® and HCPCS codes, working with medical directors and drafting payor coverage language for innovative technologies in the medical field and developing commercialization plans. Ms. Bajnrauh also worked with internal research analysts developing health technology assessments and health economic analyses for pharmaceutical, medical device and biotechnology clients.

Because of her extensive knowledge of the California technology sector, Ms. Bajnrauh was asked as a guest lecturer to teach reimbursement strategy at Stanford University for several years.

Ms. Bajnrauh worked at two health care trade associations, the California Healthcare Institute (CHI) and the Healthcare Leadership Council (HLC) early in her career, focused on advocating for health care reform and continued success of the medical device, pharmaceutical and biotech sectors.

Ms. Bajnrauh began her career in public policy working as staff for United States Senator John McCain’s office, both in the State of Arizona and Capitol Hill, where she worked on legislative issues such as Medicare reform, HIPAA regulations, and NIH funding. She also served as a health policy advisor for Senator McCain’s 2008 presidential campaign.

Ms. Bajnrauh also worked as a health policy advisor for a large international law firm and in government affairs.

Awards & Accolades

  • Recipient of the Distinguished Service Award from the Texas Pain Society, 2013